Research shows innovators spend nearly a third of their time on storytelling. Think about the last time you tried to explain a new technology—for example AI, Quantum Computing, Robotics—to leaders, peers, or employees. How many times did you need to repeat yourself before they truly embraced or adopted it?

Innovation strategy alone isn’t enough—without a story, it can’t inspire, motivate, or move people to act. Storytelling gives strategy its power to connect and engage. This session explores how to build a foundation for engagement across multiple audiences—employees, customers, leaders, investors and analysts. Storytelling isn’t just a creative skill; it’s a core leadership capability. And today, with the rise of AI and VR, leaders have the tools to craft narratives that are richer, more immersive, and more compelling than ever before.

IOP Members can invite an unlimited number of guests from their organizations. This is one of your IOP benefits. Please feel free to make the most of it.

What You’ll Learn

• How to shift mindsets, spark collaboration and turn complex ideas into memorable messages that resonate with both internal and external audiences.

• How to use compelling visuals and storytelling to inspire action.

• Practical strategies, informed by CEO insights and real-world examples, to ensure your messages land, stick and drive change.